Music Release Campaign Planner
Turn your release date into a day-by-day social campaign — from four weeks before release day (D-28) to two weeks after (D+14), with a content type and goal for every step.
How the planner works
Enter your release date, type, platforms, audience size and primary goal. The planner generates a five-phase timeline tailored to your answers:
- Setup (D-28 to D-22) — lock assets, fix your bio and smart link, batch-film content;
- Tease (D-21 to D-11) — announce, test snippets, start conversations with fans;
- Pre-release push (D-10 to D-1) — convert attention into pre-saves and notifications;
- Release week (D0 to D+7) — maximize streams, reply to everyone, feed the algorithm;
- Sustain (D+8 to D+14) — alternate versions, fan content, and the bridge to what's next.
Why start four weeks out?
Algorithms reward accounts that are already warm when the release drops. Four weeks gives you enough runway to test which snippet of your song resonates, build a pre-save base, and line up collaborations — without burning out. The two weeks after release matter just as much: most campaigns die on day one, while streams compound for artists who keep feeding the song with new angles.
What you get
A checklist-style timeline you can work through day by day, download as CSV, add to your calendar as .ics, print, or copy into your notes app. The logic runs entirely on this page — nothing about your release is stored.
Before you plan, check where your profile stands with the Instagram Account Analyzer.